Contact the ADaPT Project Team

Our research into UK player behaviour and slot game psychology thrives on dialogue and new perspectives.

Get in Touch for Research & Collaboration

We welcome contact from other researchers, industry professionals from entities like the Gambling Commission or Betting and Gaming Council, and students. For formal inquiries, please email [email protected]; we aim to respond within 48 hours.

Academic Collaboration

We are keen to engage with fellow academics, including partners like the National Centre for Social Research, on studies concerning behavioural adaptation in casinos.

Industry & Media Inquiries

Professionals seeking insight or media representatives are invited to connect. We also welcome tips or corrections on our published work.

Follow Our UK-Focused Research Blog

For general updates on our findings about behavioural adaptation in venues from London’s Hippodrome Casino to regional Grosvenor Casinos, follow our blog and social channels linked below.

Latest Publications

Our blog features regular analysis of slot game psychology in the UK context.

Social Media Channels

• Follow us on Twitter/X for daily insights
• Connect with our team on LinkedIn

We look forward to connecting with those interested in the science of adaptation within the unique context of the UK’s gambling landscape.