Our Privacy Policy for the ADAPT Project UK Blog
At the ADAPT Project UK, we take your privacy as seriously as we study behavioural adaptation in British casinos. This Privacy Policy explains how we collect, use, and protect your personal information on our UK research blog, which focuses on the science of player behaviour and adaptation in UK casino environments. By using our site, you consent to the practices described here, in line with United Kingdom data protection law.
What Data We Collect
We collect information to understand engagement with our research content. This includes data you provide directly and information gathered automatically as you navigate our site.
Personal Information You Provide
This includes data you voluntarily submit, such as when you comment on a blog post, subscribe to our newsletter, or contact us directly. Typically, this comprises your name and email address.
Automatically Collected Data
As you navigate our site, we automatically collect technical information through cookies and server logs. This includes your IP address (anonymised where possible), browser type, device information, pages visited, and referring website addresses. This data helps us analyse trends in content engagement.
Data from Research Participation
If you choose to participate in our formal research studies, you will be provided with a separate, detailed information sheet and consent form outlining the specific data collected for that purpose.
How We Use Cookies and Tracking
Our site uses cookies to enhance functionality and analyse site usage. Cookies are small text files placed on your device.
Essential Cookies
These are necessary for core website functions like navigation and cannot be switched off.
Analytics Cookies
These allow us to count visits and traffic sources, helping us measure and improve site performance. They show us which pages are popular and how visitors move around the site.
Managing Your Cookies
You can control cookie settings through your browser. Most browsers allow you to refuse or accept cookies and to delete existing ones. Note that disabling certain cookies may affect your site experience.
Our Use of Analytics
We use analytics tools, primarily Google Analytics, to study aggregated data on blog readership. This helps us publish informed content on player behaviour and adaptation. Our analysis is always on a macro level to identify trends, not to track individuals.
Purpose of Analytics
The goal is to understand reader engagement, optimise our content strategy, and ensure our research blog is relevant and accessible.
Anonymisation of Data
We configure our tools to respect user privacy, including anonymising IP addresses. Analytics data is aggregated and does not identify individual visitors personally.
Third-Party Services We Engage
We use trusted third-party services such as hosting providers, WordPress for our blog, and email distribution platforms. These providers act as data processors on our instructions and are contractually obligated to handle your data securely.
Data Processors
These third parties process personal data on our behalf. We only share the minimum information necessary for them to perform their specific functions.
Legal Disclosures
We may disclose your information if required by UK law, such as to comply with a court order or other legal process.
Your Data Protection Rights
Under the UK General Data Protection Regulation (UK GDPR), you have rights including:
- Right to Access: You can request copies of your personal data.
- Right to Rectification: You can request correction of inaccurate or incomplete data.
- Right to Erasure: You can request we erase your data under certain conditions.
- Right to Restrict Processing: You can request we restrict processing of your data.
- Right to Object: You can object to our processing of your data.
- Right to Data Portability: You can request transfer of your data to another service.
How Long We Keep Your Data
We retain personal data only as long as necessary for our research purposes or as required by UK law. This aligns with standards in UK academic research.
Retention Periods
Comment data is retained while the blog post remains active. Newsletter subscription data is kept until you unsubscribe. Aggregated analytics data is typically retained for 26 months.
Data Deletion
Once the retention period expires, personal data is securely deleted or anonymised so it can no longer be associated with you.
How to Contact Us About Privacy
If you have questions about this privacy policy or your data, please contact us. Our project lead oversees data protection matters.
Contact Details
For all privacy requests, including exercising your rights under UK GDPR, please email: [email protected]. We aim to respond within one month.
Complaints to the ICO
If you are unhappy with how we have used your data, you have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO).
We are committed to protecting your privacy while advancing the science of UK casino player behaviour. Our practices are designed to be transparent and secure, reflecting the rigorous standards of our underlying research.